Assessing Factors Affecting Customer Satisfaction

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Case Details:

Case Code : MKTG277
Case Length : 3 Pages
Period : 2011
Pub Date : 2011
Teaching Note : Available
Organization : -
Industry : Agri-business
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Pilot Study to Assess Customer Satisfaction

Nikhil was a good friend of Tarun and a management graduate from a reputed business school in Hyderabad.

He started his career as a marketing manager of RFH in 2002.

He was involved in all the business strategies of the company...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Exhibit

Exhibit I: Summary Data of Customers' Responses

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